
Customer Stories
Hellman-Chang Leading the Charge in the Furniture Industry by Creating More Effective Digital Experiences Yielding 20% Higher Conversion Rates Using Virtual Showrooms
Founded over a decade ago, and distributed nationwide through designer showrooms, Co-Founders Eric Chang and Daniel Hellman have created unique and timeless designs that defines what luxury is all about.
Furniture Industry’s Biggest Challenge:
Adapt to the growing needs of e-commerce
Solution:
Bitreel’s Virtual Showrooms
Bitreel’s Promise
Create fully immersive and realistic 3D showrooms that allow designers to collaboratively walk through and see products with their clients, bridging the gap between the physical and digital world and driving 20% higher conversion rates and 40% shorter sales cycles.






Creating innovative and interactive spaces for the new digital world
Customers can walk around, click on items and see them in their space; more than what a physical showroom can do.
Bitreel’s technology is helping us take the first step in evolving our industry and address the real-time needs of our customers while creating and more effective digital experience.
Eric Chang, Co-Founder and Creative Director